Your Business Value
How will your customers know your value, if you don’t create value?
We often focus on making a list of services for our business to make sure customer know what products or services available. However, we don’t think to make a list of value behind those services that is unique to your business. We often hear about knowing your value when dating, but some how fall short of applying that to our careers. Once you are able to identify your value, then you can better create your business identity & find your ideal customer.
Let’s start here how I discovered my value for Inspire Your®.
Made a list of the products and services offerings.
|1| Partial & Full Service Design
|2| Pre-Planning Development
|3| Vendor Management
|4| Day-Of Coordination
Made a list of the value per products and services offered in one word.
|1| Creative: A self motivated learner who loves design through magazines, social media and traveling
|2| Time Management & Organized: A type A personality with a mind of thinking through processes and manages a lot of projects/activities all the time
|3| Networking: An extrovert who has taken initiative to meet with over 150 vendors
|4| Diverse Experience: 10+ years of hospitality careers from the ground up with a variety of jobs in San Diego, Cali.
All of these values are unique to my personality and work experience. Now, I can better undestand my ideal customer and messaging for my products & services. Therefore, my messaging includes: Real Wedding Inspiration, Relationships with Vendors, Knowledge for Event & Wedding Planning.
Find your unique value!